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Case

Source of Change
(Spadel - Sint-Lambrechts-Woluwe)

Content & community

Spadel is a family owned business that provides locally sourced bottled water to markets in Belgium, The Netherlands, France & Bulgaria. With brands like Spa, Bru, Carola, Wattwiller & Devin they have a big market share in there respected markets, so sustainability is one of the main pillars of the company.
 

As Content & Community Coördinator I worked in the CSR team within the Sustainability and Innovation department. With sustainability being one of the key communication topics I coordinated and created content for our key stakeholders so we were able to show our efforts as a company.


The platform we used to communicate was 'Source of Change' and under the guidance of the CSR team, I was responsible for the creation and distribution of all the content on the platform.

 

Within my employ I redesigned the newsletter, set-up an ambassador program within the company and helped supported the redesign of our web platform 'Source of Change'

 

Next to the coordination I was also asked to create audiovisual content for internal and external communication. Within the time period I was at Spadel, we were all in lockdown so the creation of video was very important for internal and external communication. 

 

All of this spanned over a period of two years. 
 

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  • Strategy for external communication

  • Coordination of copywriters

  • Graphic design and implementation of content

  • Creation of all internal and external corporate video communication (not brand related content)

  • Coordination and creation of webinars

  • Creation, implementation and coordination of internal ambassador community program

  • Co-chair monthly editorial board

  • Creation of support material in CSR communication

Orange - Young Potential Boostcamp

Orange - Young Potential Boostcamp

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