Source of Change
(Spadel - Sint-Lambrechts-Woluwe)
Content & community
Spadel is a family owned business that provides locally sourced bottled water to markets in Belgium, The Netherlands, France & Bulgaria. With brands like Spa, Bru, Carola, Wattwiller & Devin they have a big market share in there respected markets, so sustainability is one of the main pillars of the company.
As Content & Community Coördinator I worked in the CSR team within the Sustainability and Innovation department. With sustainability being one of the key communication topics I coordinated and created content for our key stakeholders so we were able to show our efforts as a company.
The platform we used to communicate was 'Source of Change' and under the guidance of the CSR team, I was responsible for the creation and distribution of all the content on the platform.
Within my employ I redesigned the newsletter, set-up an ambassador program within the company and helped supported the redesign of our web platform 'Source of Change'
Next to the coordination I was also asked to create audiovisual content for internal and external communication. Within the time period I was at Spadel, we were all in lockdown so the creation of video was very important for internal and external communication.
All of this spanned over a period of two years.
Strategy for external communication
Coordination of copywriters
Graphic design and implementation of content
Creation of all internal and external corporate video communication (not brand related content)
Coordination and creation of webinars
Creation, implementation and coordination of internal ambassador community program
Co-chair monthly editorial board
Creation of support material in CSR communication