Case
Source of Change
(Spadel - Sint-Lambrechts-Woluwe)
Content & community
Spadel is a family owned business that provides locally sourced bottled water to markets in Belgium, The Netherlands, France & Bulgaria. With brands like Spa, Bru, Carola, Wattwiller & Devin they have a big market share in there respected markets, so sustainability is one of the main pillars of the company.
As Content & Community Coördinator I worked in the CSR team within the Sustainability and Innovation department. With sustainability being one of the key communication topics I coordinated and created content for our key stakeholders so we were able to show our efforts as a company.
The platform we used to communicate was 'Source of Change' and under the guidance of the CSR team, I was responsible for the creation and distribution of all the content on the platform.
Within my employ I redesigned the newsletter, set-up an ambassador program within the company and helped supported the redesign of our web platform 'Source of Change'
Next to the coordination I was also asked to create audiovisual content for internal and external communication. Within the time period I was at Spadel, we were all in lockdown so the creation of video was very important for internal and external communication.
All of this spanned over a period of two years.
EPU_Transforma_Orange_185 |
---|
EPU_Transforma_Orange_155 |
EPU_Transforma_Orange_151 |
EPU_Transforma_Orange_169 |
EPU_Transforma_Orange_152 |
EPU_Transforma_Orange_172 |
EPU_Transforma_Orange_168 |
EPU_Transforma_Orange_144 |
EPU_Transforma_Orange_141 |
EPU_Transforma_Orange_139 |
EPU_Transforma_Orange_107 |
EPU_Transforma_Orange_085 |
EPU_Transforma_Orange_069 |
EPU_Transforma_Orange_059 |
EPU_Transforma_Orange_042 |
EPU_Transforma_Orange_014 |
EPU_Transforma_Orange_007 |
EPU_Transforma_Orange_019 |
-
Strategy for external communication
-
Coordination of copywriters
-
Graphic design and implementation of content
-
Creation of all internal and external corporate video communication (not brand related content)
-
Coordination and creation of webinars
-
Creation, implementation and coordination of internal ambassador community program
-
Co-chair monthly editorial board
-
Creation of support material in CSR communication